Diploma Universitario en Nuevas Tendencias en Marketing
Plan de estudios
| Módulo I: Marketing strategies |
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| Innovation and product development in marketing |
| Branding and brand positioning |
| Pricing and competitiveness |
| Omnichannel strategies |
| Innovation in new business models |
| Negotiation strategies |
| Marketing and New Technologies |
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| Digital marketing |
| Market research in digital environment |
| Web design |
| Neuromarketing |
| Marketing in the 21st century |
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| New trends in marketing in a global, changing and digital environment |
| Customer journey and customer loyalty |
| Information systems for decision-making process in marketing: Geomarketing, data warehouse, and others |
| Final course project Evaluation |