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Diploma Universitario en Nuevas Tendencias en Marketing
Plan de estudios
Módulo I: Marketing strategies |
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Innovation and product development in marketing |
Branding and brand positioning |
Pricing and competitiveness |
Omnichannel strategies |
Innovation in new business models |
Negotiation strategies |
Marketing and New Technologies |
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Digital marketing |
Market research in digital environment |
Web design |
Neuromarketing |
Marketing in the 21st century |
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New trends in marketing in a global, changing and digital environment |
Customer journey and customer loyalty |
Information systems for decision-making process in marketing: Geomarketing, data warehouse, and others |
Final course project Evaluation |